Canon EOS 77DEric WK Ng
Campaign work with Dentsu Beijing revolving around the concept of a young couple enjoying their honeymoon on the beautiful island of Bali, Indonesia and how they 'document' their trip with the Canon EOS 77D.
Featuring an international team of Japanese and Chinese creatives based in Beijing, Japanese styling team from Tokyo, talents from Vietnam and production team from Singapore, the entire production took about 2 weeks to achieve.
Based on the requirements and concept provided by the agency, Photographer, Eric WK Ng spent a week in Bali to scout for suitable locations. Besides familiarizing himself with the brand new camera model he also had to fine tune the concepts with the Agency Creatives on how best to showcase certain functions and capabilities of the camera.
Despite the long hours of chasing both sunsets and sunrises every day, the team managed to not only end up with a great set of images catered to the Chinese market but also a great beach tan to boot!